We’ve got some exciting news! CP Direct is expanding our capabilities with the addition of a new high-speed inkjet digital press, a SCREEN Truepress JET.
While that may sound like another piece of equipment, what it really means is more options, greater flexibility, and faster turnaround times for our clients.
As marketing and fundraising teams continue to look for ways to do more with tighter budgets and shorter timelines, this investment helps us deliver smarter solutions that keep pace with today’s demands.
So… What Does This Mean for You?
The new press prints directly onto rolls of paper, which creates efficiencies throughout the production process.
We can produce both generic and personalized rolls ready for conversion, fulfillment, or shipment to your preferred lettershop. Materials can also be converted or folded to the final size ready for insertion, helping streamline production and reduce handling.
Faster Turnaround When You Need It Most
Deadlines aren’t getting any easier. Our new digital press can produce materials at speeds of up to 720 feet per minute, helping us move quickly from file to print and into production.
Whether you’re working against a fundraising deadline, enrollment season, open enrollment, or a time-sensitive marketing campaign, you’ll have more flexibility to get materials into the mail faster.
Better Personalization Without the Complexity
Today’s audiences expect communications that feel relevant and personal.
Our new press allows us to print variable information directly into your documents, making it easier to personalize letters, forms, inserts, and other campaign components without adding extra production steps.
Whether you’re segmenting by audience, customizing offers, or personalizing donor communications, it’s now easier than ever to create more meaningful connections.
More Flexibility for Short and Mid-Sized Campaigns
Not every project requires a massive print run.
This technology is ideal for short- to medium-run projects, giving you the ability to test campaigns, target smaller audiences, or produce materials as needed without committing to large quantities.
It’s a smart option for organizations looking to improve performance while managing costs.
Roll-to-Roll Production Means More Possibilities
Consistent Quality Across Multiple Applications
The press handles a wide range of uncoated paper stocks from lightweight forms and letters to heavier reply card stocks, giving clients more flexibility when designing campaigns.
It’s particularly well-suited for:
- Direct mail letters and inserts
- Reply devices and donation forms
- High-quality multi-version envelopes
- Continuous forms and statements
- Personalized fundraising and marketing materials
- Test campaigns and segmented mailings
More Testing, Better Results
Want to test messaging? Try multiple versions? Segment audiences more strategically?
Digital production makes it easier to experiment without the expense of traditional setup costs. That means more opportunities to learn what resonates with your audience and improve performance over time.
Less Waste, More Efficiency
Because digital printing allows for more precise quantities, you can print what you need when you need it, reducing excess inventory, minimizing waste, and helping you maximize your budget.
Let’s Put It to Work
If you’re planning an upcoming campaign, exploring new formats, or looking for ways to improve efficiency, we’d love to talk.
Let’s discuss how CP Direct can help you:
- Increase response rates through personalization
- Improve turnaround times
- Reduce production costs
- Test smarter and optimize performance
- Build more flexible direct mail programs
The technology is new. The goal remains the same: helping our clients succeed.
Contact us at info@cpdirectinc.com for more information today!
