At CP Direct, we’ve always been committed to sustainability. Every day, we print millions of eco-friendly direct mail components on paper that carry the SFI and FSC certifications. Though often seen as less sustainable than digital communication, direct mail is evolving rapidly, and the USPS 2025 Sustainability Add-On is an important step in that direction.

What is the USPS 2025 Sustainability Add-On?

The Sustainability Add-On is a new program that will allow organizations to earn a 1% discount on postage when they implement sustainable practices in their direct mail campaigns. This add-on can be used with any of the five main promotions: Integrated Technology, Tactile, Sensory, and Interactive, Continuous Contact, Reply Mail IMbA, and First-Class Mail Advertising.

The main aspect of the sustainability add-on is to encourage an increased emphasis on using sustainable materials: Organizations that work with printers that use paper that meets specific environmental standards will qualify for this additional 1% discount.

 How Will This Affect Direct Mail Campaigns?

 The Sustainability Add-On is a fantastic opportunity for us at CP Direct to refine our sustainability efforts. It also means that we’ll be helping our clients access valuable discounts while demonstrating a real commitment to sustainability, which is becoming a core concern for brands, nonprofits, consumers, and donors.

As direct mail printing professionals, we are constantly thinking about:

Paper Sourcing: Using recycled paper or paper from certified sustainable sources will likely become a necessity. Luckily, we’ve already partnered with suppliers who are well-versed in sustainable practices, and we’re excited to offer our clients a variety of eco-friendly options.

  • Printing Technology: Emphasizing energy-efficient printing techniques is another big opportunity CP Direct will bring in 2025. Digital presses that reduce waste and energy consumption will soon become part of our portfolio, and we’ll continue to invest in technology that minimizes environmental impact.
  • Budget-Friendly Options: Ensuring our clients have the best options in their budget is important to us, and we’ll continue to make it a priority to ensure we are working with the best suppliers at the best costs and quality for our clients.

 Looking Ahead: The Future of Sustainable Direct Mail

 At CP Direct, we’re proud to play a role in helping our clients take full advantage of these new opportunities. As the postal service rolls out new initiatives, we’ll continue to provide the tools, technologies, and expertise our clients need to build effective, sustainable direct mail campaigns.

So, if you’re looking to make your direct mail campaigns more sustainable or want to learn how to access USPS’s upcoming sustainability discounts, don’t hesitate to reach out to us.

Together, we can make a lasting impact—one letter at a time.