GivingTuesday is December 1, and now is a good time to get your direct mail plans moving. If you’re an agency, lettershop, or national mailer, you’re probably juggling artwork, data, printed pieces, and deadlines as the year-end rush picks up. Whether you’re working on one appeal or several nonprofit campaigns, getting started now gives you time to sort out the details.
There’s a new face at the helm of CP Direct, and she knows this industry inside and out.
We’re excited to welcome Dayna Neumann as CP Direct’s new Chief Executive Officer, bringing more than 25 years of experience across print, direct mail, marketing, technology, and business growth.
There’s something new on the production floor at CP Direct. Our new W+D 410 EE envelope converter is officially up and running, and while we’re admittedly pretty excited about what this equipment can do, the bigger story is what it can do for our customers.
Direct mail has always been about reaching the right person with the right message. But today, “personalization” can mean much more than simply adding a recipient’s name to the top of a letter. With better data and the right printing technology, organizations can create mail that is more relevant to the individual receiving it, from customized messaging and offers to audience-specific content and personalized donor communications.
For direct mail marketers, postage is a significant part of any campaign budget. But the cost of mailing doesn’t have to be the end of the conversation. USPS offers annual promotions designed to encourage marketers to experiment with new technologies, create more engaging mailpieces, strengthen customer relationships, and integrate physical mail with digital experiences. In return, qualifying campaigns can receive postage discounts.
In print, color isn’t just decoration. It’s communication. Before someone reads a headline or processes a message, their brain is already reacting to what they see. That reaction happens fast, and it’s emotional.
That’s where color psychology comes in.
Over the past few years, printers have had to navigate mill closures, production shifts, price changes, and longer lead times, all while trying to keep projects on schedule and budgets intact. And while the headlines can sound alarming, the reality is usually more subtle.
