Latest News
Stay up to date with the latest developments at CP Direct. From exciting new projects to industry insights, our news section keeps you informed about what’s happening in the world of printing and beyond. Check back regularly for updates on innovations, partnerships, events, and more.
Getting Ready for GivingTuesday
GivingTuesday is December 1, and now is a good time to get your direct mail plans moving. If you’re an agency, lettershop, or national mailer, you’re probably juggling artwork, data, printed pieces, and deadlines as the year-end rush picks up. Whether you’re working on one appeal or several nonprofit campaigns, getting started now gives you time to sort out the details.
Meet Dayna Neumann: Leading CP Direct’s Next Chapter
There’s a new face at the helm of CP Direct, and she knows this industry inside and out.
We’re excited to welcome Dayna Neumann as CP Direct’s new Chief Executive Officer, bringing more than 25 years of experience across print, direct mail, marketing, technology, and business growth.
Meet the Newest Addition to the CP Direct Production Floor!
There’s something new on the production floor at CP Direct. Our new W+D 410 EE envelope converter is officially up and running, and while we’re admittedly pretty excited about what this equipment can do, the bigger story is what it can do for our customers.
How Better Data Leads to Better Direct Mail
Direct mail has always been about reaching the right person with the right message. But today, “personalization” can mean much more than simply adding a recipient’s name to the top of a letter. With better data and the right printing technology, organizations can create mail that is more relevant to the individual receiving it, from customized messaging and offers to audience-specific content and personalized donor communications.
Make the Most of USPS Postal Promotions Before 2026 Ends
For direct mail marketers, postage is a significant part of any campaign budget. But the cost of mailing doesn’t have to be the end of the conversation. USPS offers annual promotions designed to encourage marketers to experiment with new technologies, create more engaging mailpieces, strengthen customer relationships, and integrate physical mail with digital experiences. In return, qualifying campaigns can receive postage discounts.
Bridge 2026 Recap: 5 Conversations That Had Everyone Talking
After spending a few days talking with attendees, sitting in sessions, and connecting with clients and partners, one thing became clear: while technology continues to evolve, the biggest conversations weren’t about replacing direct mail, they were about making every communication work harder.
Your Print Ecosystem Is Talking. Is It Saying the Right Things?
We measure donor and customer journeys, optimize landing pages, segment audiences, A/B test messaging, and analyze attribution models with remarkable precision. Every digital touchpoint is scrutinized for opportunities to improve performance.
Yet one critical part of the donor or customer experience is often overlooked.
Print.
Product Spotlight: Greeting Cards That Make a Lasting Impression
At CP Direct, greeting cards are more than just a seasonal touchpoint; they’re an opportunity to connect with your audience in a meaningful, lasting way. Whether you’re reaching out to customers, donors, or employees, a beautiful card helps reinforce your brand while delivering a message that feels genuine and intentional.
Big News: We’ve Got Something New at CP Direct
We’ve got some exciting news! CP Direct is expanding our capabilities with the addition of a new high-speed inkjet digital press, a SCREEN Truepress JET.
While that may sound like another piece of equipment, what it really means is more options, greater flexibility, and faster turnaround times for our clients.
Smarter Direct Mail for Nonprofits: How Better Data and More Flexible Print Are Improving Fundraising
CP Direct’s enhanced capabilities make it easier to produce both generic and personalized fundraising materials on the uncoated stocks commonly used in nonprofit direct mail.
The Emotions of Color: Why Your Print Palette Matters More Than You Think
In print, color isn’t just decoration. It’s communication. Before someone reads a headline or processes a message, their brain is already reacting to what they see. That reaction happens fast, and it’s emotional.
That’s where color psychology comes in.
Paper Mill Capacity Updates & Market Shifts: What’s Actually Happening (and Why It Matters)
Over the past few years, printers have had to navigate mill closures, production shifts, price changes, and longer lead times, all while trying to keep projects on schedule and budgets intact. And while the headlines can sound alarming, the reality is usually more subtle.
The Next Chapter of Print Partnerships: Why Collaboration Will Define Print Success in 2026
As we move toward 2026, the most successful print projects won’t come from isolated efforts. They’ll come from strong partnerships between print providers, marketers, and agencies working together from the very beginning of a campaign.
Envelope Design Hacks: Boosting Open Rates with Psychology + Printing Power
When it comes to direct mail, your envelope does a lot more than hold what’s inside; it’s your very first impression. Think of it as a handshake at the door. If the envelope doesn’t catch someone’s eye or spark their curiosity, the message inside might never get read. That’s why smart envelope design, paired with quality printing, can make all the difference in boosting your open rates.
Keeping Engagement Strong After the Holidays: Direct Mail Ideas to Stay Top of Mind
At CP Direct, we know the holidays are what we call “mailbox season.” From late fall through December, your clients are sorting through catalogs, postcards, and appeal mailings at record levels. But when January rolls around, the rush slows, and many organizations wonder: How do I keep my audience engaged once the holiday noise fades?
Print Trends to Watch in 2026
The print industry continues to evolve in exciting ways, and as we head toward the last few months of 2025, we predict that 2026 will be a year of innovation, personalization, and sustainability.
Print Timelines 101: How Long It Really Takes to Go from File to Finished Product
When you’re up against a deadline or managing multiple moving parts of a campaign, knowing exactly how long your print job will take isn’t just helpful, it’s essential. At CP Direct, we specialize in high-volume print production for larger organizations, which means we understand how important planning and accuracy are to your success.
Why Color Consistency Matters: The Print Standards That Set CP Direct Apart
We know that in direct mail, details matter. Our G7 Certification and CC1 Registration are just two of the ways we’re working behind the scenes to ensure your job goes smoothly, looks great, and performs exactly as planned.
What We Heard at Bridge: Doing More with Less in a Tough Fundraising Climate
At this year’s DMAW Bridge Conference, one message came through loud and clear: nonprofits are under pressure, and they’re looking for partners who understand the challenge of doing more with less.
Ask a Printer: 10 Questions Clients Always Ask (and Our Honest Answers)
At CP Direct, we specialize in printing solutions designed specifically for the direct mail industry. Whether you’re sourcing continuous forms, direct mail inserts, or envelopes, we’re here to deliver speed, consistency, and reliability to make your life easy.
The Power of Simplicity: Why Generic Inserts Work in Direct Mail Marketing
Whether you’re promoting a special offer, announcing a new product, or including a reminder, these no-fuss inserts pack a powerful punch in direct mail marketing.
The Psychology of Print: Why Tangible Media Still Outperforms Digital
In a world buzzing with notifications, emails, and digital ads, it’s easy to assume that digital media reigns supreme. But research tells a different story, one that print enthusiasts have known for years: print is powerful.
The Future of Continuous Roll Forms: Trends and Innovations in Direct Mail Printing
In an increasingly digital world, is there still a place
The Power of Print: Why Direct Mail is Making a Comeback in the Digital Age
When was the last time you opened every email in
USPS 2025 Sustainability Add-On: What It Means for Direct Mailers and How CP Direct Is Ready for the Future
At CP Direct, we’ve always been committed to sustainability. Every day, we print millions of eco-friendly direct mail components on paper that carry the SFI and FSC certifications.
The Changing Landscape of Direct Mail for Nonprofits: Challenges and Solutions
In an era increasingly dominated by digital communication, direct mail
Our Services
Comprehensive Printing Services to Meet All Your Demands
Continuous Forms Printing
Since 2002, full-service production agencies, letter shops, and other national direct mailers have depended on CP Direct to supply continuous forms …
Generic Direct Mail Inserts
CP Direct utilizes both web and sheet-fed printing equipment to ensure fast and efficient production of generic components. Each day, we produce a diverse range…
Envelope Printing Services
CP Direct provides envelopes in addition to your other direct mail components. We offer a wide range of in-stock pre-converted envelopes and have a high capacity for custom printing envelopes …
Dedicated Account Management
We take pride in offering dedicated account management that guarantees your projects run smoothly and efficiently. Our representatives each have an average of over 20 years …